BTWIN changed the model names

 

Since 2011, BTWIN has focused on revisiting the brand to increase its power and its coherence with our ambition to make cycling easy and accessible to as many people as possible. After reworking the visuals and graphics that you see on the products and communications, BTWIN decided to adopt a clearer and more understandable naming system for the BTWIN products, allowing customers to easily see the range escalation of our bikes and the differences between the ranges of bikes, the equipment and for cyclists.

In 2014 our distributor, will be selling our bikes in these brand new segmentations: 300 for entry range, 500 for regular users, 700 for intensive and competitive use, and 900 for some products such as road cycling clothing which are exact replicas of the equipment used by the FDJ Cycling Team. And some will be getting back to basics!

Some of the bikes, mostly MTBs, are also being renamed, and new models are being brought out. Here are the new names that you will find in store for each bike family.

 

MTB RANGE

In terms of MTBs, we now talk about the Rockrider (300 and 500 series) for leisure and sport MTBs, Rafal for cross country MTBs (700, 900 series), and Peak (700, 900 series) for the All Mountain bikes that will join the range in the latter half of 2014.

For the moment, the Rockrider and Rafal will stay as 26″, and the Rafal “S” and Peak are fitted with 27.5″. For the Rockrider and Rafal ranges, the letter “S” indicates that the bike is “fully suspended”, and the Peaks are all of course “full suspension”

ROCKRIDER RANGE

Former names

New names

Rockrider 5.0

Rockrider 300

Rockrider 6.0

Rockrider 320 S

Rockrider 5.1

Rockrider 340

Rockrider 5.1 BIG RR

Not updated

Rockrider 5.2

Rockrider 500

Rockrider 6.3

Rockrider 500 S

Rockrider 5.3 BIG RR

Not updated

Rockrider 5.3

Rockrider 520

Rockrider 6.5

Rockrider 520 S

Rockrider 8.0

Rockrider 540

Rockrider 8.1

Rockrider 700

New

Rockrider 700 S

Rockrider BIG 8

Not updated

Rockrider 9.1

Replaced, Futur PEAK

Rockrider 9.2

Replaced, Futur PEAK

RAFAL RANGE

Former names

New names

Rockrider 8.2

RAFAL 720

Rockrider 8.3

RAFAL 740

Rockrider XC PRO

RAFAL 900

Rockrider XC PRO FACTORY

Not updated

Rockrider 9.7

RAFAL 900 S

Rockrider 9.9

RAFAL 920 S

ROAD BIKE RANGE

For road bikes, several new frames are being brought in:

- The Triban is getting a new frame

- The Alur is new and will be the high-end aluminium model.

- The Mach uses the same mould as the Facet but the carbon layers have been modified to make the bike more comfortable. Nevertheless, it remains the “race” bike of the range.

- The Ultra is the new high-end frame. It is more flexible and lightweight than the Mach, and will be the top mountain road bike.

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